ContractorCalculator’s ninth ABC audit shows that readership increased by 20% over the last 12 months to 156,346 unique users viewing 552,640 pages. This ongoing growth in readership through several major algorithmic changes by Google confirms that ContractorCalculator continues to publish high quality content and calculators that attract and retain readers to the UK’s leading contractor site.
“As uncertainty continues to grip the economy, would-be and existing contractors are facing both increased opportunities and challenges,” says ContractorCalculator CEO Dave Chaplin. “The importance of timely and accurate information and calculators has never been greater, enabling contractors to overcome challenges, exploit opportunities and plan.
“That’s why so many people are choosing ContractorCalculator as their preferred source of high quality guidance about contracting in the UK, resulting in a 20% year-on-year increase in unique visitors to our site in March 2012.”
The latest ABC audit figures show sustained, long-term growth in unique visitor numbers and page views through several major changes to Google’s search algorithm. Chaplin explains: “In its drive to reduce content spam for its search engine users, Google is implementing ongoing algorithm changes that are killing traffic to content farms created specifically to ‘game’ search engines.”
Chaplin adds that, because of its strategy of ongoing investment in high quality content and interactive online tools, such as its tax and financial calculators and free Online IR35 test, ContractorCalculator is actually benefitting from Google’s algorithm changes. “And once new readers find our site, they keep returning – because we focus on constantly innovating to meeting contractors’ needs.”
In the last six months, since the most recent ABC audit in September 2011 revealed unique visitors to the site had grown to 133,141, ContractorCalculator has published a stream of innovative new information products and tools to better meet the needs of contractors operating in the current tough economic and business conditions.
In its drive to reduce content spam for its search engine users, Google is implementing ongoing algorithm changes that are killing traffic to content farms created specifically to 'game' search engines
Dave Chaplin, ContractorCalculator
These include exclusive contracting guides, new and updated interactive online tax and financial calculators, reporting on the work of the IR35 Forum and the latest information about HMRC’s new IR35 business entity tests. The second edition of the highly acclaimed, bestselling Contractors Handbook is due to be published in June 2012, and is substantially updated, incorporating the latest IR35 guidance plus a new chapter on the Agency Workers Regulations (AWR).
“Our most recent audit month of March 2012 was also when the Chancellor George Osborne made his budget speech and the latest news about the progress of the IR35 Forum was published,” continues Chaplin. “It is clear from the unique visitor numbers that contractors flocked to ContractorCalculator for the latest news, expert guidance, surveys and opinion about the potential impact of those events.”
Chaplin concludes: “ContractorCalculator will continue to invest in innovative and high quality content designed to equip contractors to better overcome the challenges they face as they establish and grow their contracting businesses.”