ContractorCalculator has received its sixth ABCe certificate, confirming the expert site for contractors had over 100,000 unique visitors in September. The total number of readers has topped 100k so far each month throughout 2010, with March and September being independently audited by the leading industry body, ABCe.
“Online marketing budget growth in the last quarter has outstripped any other area of marketing spend in the UK,” explains ContractorCalculator CEO Dave Chaplin, “with a commensurate increase in the sophistication of online advertising buyers who are demanding accountability and independent ABCe audits from their online advertising properties.”
According to Chaplin, this sixth ABCe audit certificate, which confirms over 100,000 unique visitors, signifies that the ongoing behind-the-scenes investment in high editorial quality standards, usability and website features has kept contractors returning to the site throughout the recession and uncertain recovery.
Ongoing innovation in contractor-focused website features
The latest audit month of September also saw the release of ContractorCalculator’s latest feature, the free online IR35 Test. This unique test can alert contractors to the potential risk of their contract being found within IR35.
“IR35 continues to attract considerable media attention and reports that it has been abolished or is not used by HMRC are not only false, but placing contractors at very real risk,” says Chaplin. “So we developed a sophisticated, yet simple to use online IR35 Test as a free service to our contractor and freelancer audience.
“Not only that, but in order to keep our contractor readers accurately informed, we have also continued to publish high quality contractor guides and reported regularly on the progress of the IR35 review being conducted by the Office of Tax Simplification.”
We developed a sophisticated, yet simple to use online IR35 Test as a free service to our contractor and freelancer audience
Dave Chaplin, ContractorCalculator
Another reason ContractorCalculator has maintained its readers at over 100,000 is the site’s comprehensive collection of over thirty interactive online tax and financial calculators. These have been kept up-to-date with the latest allowances following the emergency Budget in June, and are always updated on the first day of the new tax year and regularly throughout the year, to take account of any ongoing legislative changes.
Consistent and measurable confidence in content
“ContractorCalculator remains the only contracting sector online advertising property to invest regularly in industry-standard ABCe audits,” says Chaplin, “which means that contracting sector service providers can invest in our online marketing solutions with confidence and trust.”
ContractorCalculator offers a wide range of online marketing solutions that will suit the requirements of advertisers keen to get their marketing messages in front of over 100,000 contractors and freelancers, and Chaplin has created a suite of free ContractorCalculator guides designed to support online media buyers in their online marketing.
To find out how ContractorCalculator can deliver your marketing message to an audience of over 100,000 contractors and freelancers, request your media pack, including your free guides to online marketing.